Shines like glass. Feels like air. Gives back 100% to charity. VIVA GLAM has gone glossy for a limited time only with an all-new shimmering red Lipglass Air shade co-created with Kim Petras. We're KIMmitted to raising the next half-billion to support healthy futures and equal rights for all - one Lipstick (or Lipglass!) at a time! So, when you buy any shade of M·A·C VIVA GLAM, we donate 100% of the selling price to charities championing our expanded mission of gender, sexual, racial and environmental equality for ALL around the world. The non-sticky, hydrating and addictive lip gloss delivers light-as-air wear and next-level nourishing care. A 7% blend of pure botanical oils, including coconut, jojoba and meadowfoam seed, nourishes lips while the soft paddle-shaped applicator evenly lays down a hydrating wash of glass-like shine. Plus, each do-gooder gloss comes embossed with Kim's signature.

•Evenly coat lips using the soft, paddle-shaped applicator.
•Pro tip: Pair with a Lip Pencil and define before you shine for instantly fuller-looking lips. Line after you shine for a more natural-looking effect.