PUT YOUR MONEY WHERE YOUR MOUTH IS!

You have the power to support healthy futures and equal rights for all with four shades of M·A·Cximal Silky Matte VIVA GLAM Lipstick that give back 100%.

WHAT YOU SPEND IS WHAT WE GIVE

GIVE BACK 100% TO PROMOTE HEALTHY
FUTURES AND EQUAL RIGHTS FOR ALL

Let’s break it down: When you spend $46 on a VIVA GLAM Lipstick, we donate $46 to local organisations championing equality.
There’s no catch. It’s just pure giving back.

NEW!

VIVA EQUALTIY

VIVA GLAM I IS NOW

VIVA HEART

VIVA GLAM II IS NOW

VIVA PLANET

VIVA GLAM III IS NOW

VIVA EMPOWERED

SINCE 1994, M·A·C VIVA GLAM HAS RAISED

OVER $520,000,000 RAISED GLOBALLY – AND COUNTING!

30 years later, the iconic Lipstick that gives back 100% has been maxed out to give lips more colour, more comfort and more longwear with a new silky matte finish,
new luxe look and new moisturizing formula – now in four shades.

JOIN THE VIVA GLAM MOVEMENT

Let's keep glamming and let's keep GIVING with M·A·Cximal Silky Matte VIVA GLAM Lipstick!

LEARN MORE ABOUT OUR EXPANDED MISSION

FREE SHIPPING WITH $25+! PLUS, FREE RETURNS

SUPPORTING SEXUAL EQUALITY

M·A·C VIVA GLAM partners with local organizations to change policies, eliminate stigmas and provide resources that promote healthy and happy futures for all.

FREE SHIPPING WITH $25+! PLUS, FREE RETURNS

EMPOWERING GENDER EQUALITY

M·A·C VIVA GLAM advocates for the rights of all people to have autonomy over their own bodies so they can live fully as their most authentic selves.

FREE SHIPPING WITH $25+! PLUS, FREE RETURNS

CHAMPIONING RACIAL EQUALITY

M·A·C VIVA GLAM builds on our long-standing conviction of representation, inclusion and equity for All Ages, All Races, All Genders by advocating for change and providing resources that advance racial justice.

FREE SHIPPING WITH $25+! PLUS, FREE RETURNS

PROMOTING ENVIRONMENTAL EQUALITY

M·A·C VIVA GLAM continues our pledge to do good for the planet by investing in safe, good-for-skin ingredients and innovative packaging designs that support a sustainable Earth.

30 YEARS OF
GIVING A GLAM!

SEE
OUR
HISTORY

The glammest highlights, legendary faces
and iconic shades from the feel-good history
of M·A·C VIVA GLAM.

M·A·C CARES

Our purpose goes beyond the products we develop to the communities we serve and the planet we live in.
Join us in our ambition to drive impact, promote acceptance and inspire change toward a better future.

CONSCIOUS BEAUTY

CONSCIOUS
BEAUTY

BACK 2 M∙A∙C

BACK 2
M∙A∙C

DIVERSITY & INCLUSION

DIVERSITY &
INCLUSION