26 YEARS OF GIVING A GLAM! All the glammest highlights from the feel-good history of VIVA GLAM. SHOP VIVA GLAM

2018
VIVA GLAM SIA
THE SINGER
SPEAKS UP, SINGS
OUT AND FACES THE
WORLD IN HER VIVID
RED LIPSTICK.

Sia has pushed the boundaries of pop music by raising her
own voice – and inspiring her fans to do the same. In 2018,
she unveiled a matte warm red Lipstick to support the
M·A·C AIDS Fund that dared to be loud.

2008
VIVA GLAM VI
SPECIAL EDITION
FERGIE COMMANDS
ATTENTION IN HER
LUSTROUS MAUVE
LIPSTICK.

Fergie puts the “Boom Boom Pow” into beauty with her
call to arms to push forward on behalf of every man, woman
and child affected by HIV/AIDS.



VIVA GLAM VI
DITA VON TEESE FLAUNTS
HER PEARLY
TERRACOTTA-PLUM
LIPSTICK.

A fashion darling and innovator, the International
Queen of Burlesque spread glam around the globe in
her role as a VIVA GLAM spokesperson.

VIVA GLAM V
CHLOË SEVIGNY IS A TOTAL
SMOKESHOW IN HER
NEUTRAL PINK LIPSTICK.

M·A·C Cosmetics celebrated its 10th anniversary by
naming the it-girl and New York style icon as one
of the latest spokespeople for VIVA GLAM.



2002
M·A·C GOES TO
THE UNITED
NATIONS
THE M·A·C AIDS FUND
PROUDLY DONATES
$250K TO THE
UNITED NATIONAL
DEVELOPMENT
PROGRAMME.

Then-M·A·C President John Demsey presents a $250,000
check on behalf of the M·A·C AIDS Fund to the United
National Development Programme for its continued
efforts in the fight against AIDS in Africa, and to
launch a new AIDS initiative in Asia and the Pacific.

1996
VIVA GLAM II
K.D. LANG FEELS THE
LOVE IN HER CREAMY
PINK-BEIGE LIPSTICK.

After the huge success of the original VIVA GLAM I,
M·A·C launches the second VIVA GLAM campaign fronted
by the self-described “non-lipstick lesbian” and
Canadian singer-songwriter sensation. The invitations
to k.d.’s VIVA GLAM II Lipstick launch party were
designed as playing cards that featured k.d. as queen.



1995
COUTURE
COLOUR
COLLECTION
GLOBAL DESIGNERS
SUPPORT VIVA GLAM
WITH FASHION IN THE
COLOUR OF VIVA
GLAM I LIPSTICK.

In 1995, fashion designers including Marc Jacobs,
Vivienne Westwood and Katharine Hamnett participated in
creating a couture colour collection showcasing the shade
of the original intense brownish red VIVA GLAM I Lipstick.

1994
THE CREATION
OF VIVA GLAM
THE FIRST GRAPHIC
FEATURING A BLUE
LIPSTICK ANNOUNCES
THE BIRTH OF
VIVA GLAM.

With words by M·A·C co-founder Frank Toskan, a bold
graphic is created to launch VIVA GLAM and the M·A·C
AIDS Fund. The campaign announced that every cent of
the selling price of VIVA GLAM Lipstick would be
donated to the M·A·C AIDS Fund to help fight HIV/AIDS.



1984
M·A·C
COSMETICS
IS BORN
M·A·C COSMETICS
IS FOUNDED BY
CO-CREATORS
FRANK TOSKAN AND FRANK ANGELO.

From the start, Frank and Frank had a vision to
change their community through their passion for
makeup. “We developed a great lipstick colour we
called VIVA GLAM,” said Frank Toskan. “This little
lipstick gave people dignity and saved lives.”

STAY CONNECTED!

SEE THE FUTURE OF VIVA GLAMLIPSTICK AS YOU’VE NEVER SEEN ITBEFORE!

SIGN UP NOW
SHOP VIVA GLAM